I've often been heard ranting something along the lines of "god I'd hate to be Maori" or Tongan or Samoan and I can assure it's not because I'm pleased to be Pakeha, I really couldn't give a toss what ethnicity I am - after all it is just like gender - only an accident of birth.
My dislike of being born Maori/Tongan/Samoan completely relates to the patronising way they are dealt with by the government - particularly noticeable with the 'social education' campaigns. The campaigns will portray a stereotypical Maori/Tongan/Samoan - usually obese and acting semi-ridiculous (or is that just standard for TV these days?). In fact the only time I don't see an obese Maori/Tongan/Samoan in a TV advert is when it is a non-government campaign.
The only 'social eduction' campaigns I can think of that don't focus on the Maori/Tongan/Samoan is the 'Buy NZ' and 'Retirement Commission' adverts. Maybe the overpaid, braindead policymakers in Wellington think that Maori/Tongan/Samoan don't have any money to buy NZ or the brains to invest*.
Must be frustrating to be treated like you are a basket case purely based on your ethnicity. Awhile back I saw an interview with a Maori women - now living in Melbourne - she loved living away for New Zealand where she is now treated as an individual and judged on her character attributes - good or bad - not by the fact that she is Maori.
The Daily Show has a wonderful skit highlighting the changes in patronising practices now that Obama is nearly President - well worth the view.
* I can assure you when it comes to investing, ALL New Zealanders lack the brains.
Update: Well maybe not ALL, but 97% would be a fair estimate.