Damn why didn't I think of this? Selling ones soul for $5,001 - I'd sell it for $5,000, which would be a excellent deal for Hell's Pizza, they'd get my soul well before they'd get Walter Scott's.
And haven't TradeMe turned into boring old farts - guys get a sense of humour.
Update: Well what do I know about all this heaven & hell palaver - apparently when you sell your soul the transaction takes place when you are alive. So I have no advantage over Walter at all, he would be much more useful in the promotion of Hell than me, him being a healthy 24 year old and all that.